Market Segmentation PPT Download Free

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Market Segmentation and Target Marketing in Today’s Economy

Market segmentation is the process by which a market is divided into distinct subsets of customers with similar needs and characteristics.
Target marketing requires evaluating the relative attractiveness of various segments.
Brand positioning entails designing product offerings and marketing programs that can establish an enduring competitive advantage in the target market by creating a unique brand image, or position.
These three decision processes are closely linked and have strong interdependence.
Most markets are heterogeneous

– Markets are complex entities that can be defined in a variety of ways.
– Critical issue: Finding an appropriate segmentation scheme that will facilitate target marketing, positioning, and the formulation of successful marketing strategies and programs.

Importance of Market Segmentation in the Development of Marketing Strategies

  • Slowing population growth in many developed countries, and maturing product-markets.
  • Social and economic forces have produced customers with more varied and
  • sophisticated needs, tastes, and lifestyles than ever before.
  • Trend toward micro segmentation.
  • Ease of implementing sharply focused marketing programs

Market Segmentation PPT Contents:

  • Market Segmentation and Target Marketing in Today’s Economy
  • Importance of Market Segmentation in the Development of Marketing Strategies
  • How are Market Segments Best Defined?
  • Choosing Attractive Market Segments: A Five-Step Process
  • Market-Attractiveness/Competitive-Position Matrix
  • and more

Download Market Segmentation PPT

Filename : Market Segmentation PPT
Added :10 May, 2012 (09:24)
Category : Business and Marketing
Posted by :tukimin

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